How to use your brand's site community to cut on marketing spend
How to use your brand's site community to cut on marketing spend
What is a community and why do you need one - The Importance of Community
According to McKinsey’s study published on September 28 2022, “The “big idea” in 2020s marketing is community—reaching consumers in the communities they are a part of and helping them express community membership by participating in your brand.”
A community can be simply defined as a group of people with a shared interest. That shared interest could be a physical location, like a neighborhood, or it could be an online space, like a forum or social media platform. In either case, communities provide their members with a sense of belonging and connection to something larger than themselves.
And that feeling of belonging is important. It's what allows communities to thrive and grow. So, if you're wondering why you should bother with building a community for your business, the answer is simple: because without one, you're leaving money on the table.
Why You Need a Community
Think about it this way - when was the last time you made a purchase from a company without doing any research first? If you're like most people, the answer is probably never. We live in an age where information is readily available at our fingertips, and we're not afraid to use it. In fact, 92% of consumers say that they regularly or occasionally research products online before making a purchase decision.
So, what does this mean for businesses? It means that the efficient use of digital marketing techniques is essential to reach consumers where they are spending their time - and that's online. And while there are plenty of paid methods to reach your target audience (like Google AdWords or Facebook Ads), organic methods should not be ignored. After all, 60% of consumers say they prefer organic search results over paid ads.
This is where community involvement comes in. By engaging with customers and potential customers online, you can build relationships and trust - two things that are essential to any successful business transaction. But community involvement doesn't just happen on its own; it has to be cultivated and nurtured. Here are three tips for doing just that:
1) Create valuable content. If you want people to stick around, you need to give them something worth staying for. This content could take the form of blog posts, infographics, images, videos - anything that would be relevant and useful to your target audience. Not only will this help keep people engaged with your brand, but it will also help attract new members to your community.
2) Be responsive. When someone takes the time to interact with your brand - whether it's through comments on your blog post or questions on Twitter - they're giving you an opportunity to engage with them further and forge a connection. Being responsive shows that you care about your audience and their experience with your brand.
3) Encourage participation. Communities only work if everyone involved feels like they have a stake in it. So don't be afraid to solicit feedback or ideas from your community members! Not only will this make them feel valued, but it will also give you valuable insights into what they're looking for from your brand.
A thriving community can provide real value for businesses - but only if it's given the attention it deserves. By creating quality content, being responsive to customers, and encouraging participation from all corners, you can create an online space that will benefit both your bottom line and your customers' experience with your brand!
2. How to create a community on your website
If you're like most ecommerce businesses, you've probably struggled to create a community around your brand. Social media platforms like Facebook and Instagram are great for building a following, but they don't give you the same level of organic reach or control over the data that you would have on your own website.
That's where Decommerce comes in. Decommerce is a new way to create a community on your website. With Decommerce, you can interact directly with your customers and get all the data you need to understand their social behavior. Decommerce is the perfect way to build a loyalty program or get customers to review your products. Best of all, it's totally free!
How Decommerce Works
Decommerce is built on top of the existing ecommerce platforms Shopify, Woocommerce, and Magento. It works by adding a few lines of code to your existing website. Once installed, Decommerce will add a social layer to your website that allows you to interact with your customers directly.
Decommerce comes with a number of powerful features that will help you build a community around your brand. With Decommerce, you can:
– Get customer feedback through product reviews and Q&A sessions
– Build loyalty programs and offer exclusive discounts to members
– segment your audience and target them with personalized messages
– Understand social behavior data to improve your marketing efforts
If you're looking for a new way to build a community around your brand, look no further than Decommerce. With Decommerce, you can interact directly with your customers and get all the data you need to understand their social behavior. Decommerce is the perfect way to build a loyalty program or get customers to review your products. Best of all, it's totally free! Sign up today and see how Decommerce can help grow your business.
3. Why You Need A Community For Your Website (And How To Get One)
Remember the good old days when you could put up a website and people would find it? Yeah, those days are long gone. In order to thrive online, you need to have an engaged community around your website - and I'm not just talking about likes and follows. I'm talking about a group of people who are invested in what you're doing and who will help promote and grow your business. Here's why you need a community for your website.
Reach 100% Of Your Target Audience
Think about it - when was the last time you saw an ad that was relevant to you? Probably never, right? That's because most businesses don't take the time to segment their audience and create targeted content. As a result, they end up putting out ads that nobody cares about and that don't generate any results.
With a community, you can segment your audience however you want and then create targeted content that speaks directly to them. This way, you can be sure that everyone who sees your content is interested in what you're selling. And when people are interested in what you're selling, they're more likely to buy from you.
Increase Relevant Organic Traffic To Your Website
If you want to get more organic traffic to your website, then you need to have a community. Why? Because Google loves engagement. The more engagement your website has, the higher it will rank in Google's search results. And when your website ranks higher in Google's search results, more people will see it and click on it. It's as simple as that.
Product Placements In News Feed
If you have a community around your website, then you can get product placements in people's news feeds. For example, let's say someone visits your website and sees a product they like but don't buy. Later, they see that same product in their news feed shared by one of their friends. They click on it, go to your website, and buy the product. That's the power of social proof. And it all starts with having a community around your website.
Decrease In Traffic Costs
Another benefit of having a community is that it can help decrease your traffic costs. How? By increasing your organic traffic levels, which we already talked about. When you have high levels of organic traffic, you don't need to rely as much on paid traffic sources like Google AdWords or Facebook Ads. This can save you thousands of dollars every month and free up more money to invest in other areas of your business.
Increase In Loyalty And Customer Lifetime Value
Last but not least, having a community around your website can help increase customer loyalty and lifetime value. When people feel like they belong to something larger than themselves, they're more likely to stay loyal to that thing - even if there are cheaper or better options available elsewhere. So if you want people to keep coming back to your website (and spend more money while they're there), then building a community is essential.
4. 5 tips for starting and managing your community on your website
Blog Title: 5 Tips to Kickstart and Manage Your Website’s Community
A website without a community is like a party with no guests—sure, you can still have fun, but it’s not nearly as enjoyable as when there’s a group of people to share the experience with. If you’re not sure where to start when it comes to building a community for your website, never fear! Here are five tips to get your community started and keeping it going strong.
Tip #1: Start with Your Biggest Fans
Your most loyal, positive, and vocal fans are the perfect people to help you set the tone for the kind of community you want on your website. Ignite the fire with your biggest fans and see how they react; then, take what you learn and use it to improve your strategy before gradually opening up and inviting further community members in.
Tip #2: Keep Things Fresh
Once your community is up and running, it’s important to keep things fresh by regularly introducing new content, discussion topics, or games and activities. This will keep things interesting for existing members while also attracting new members who are looking for an engaged and active community.
Tip #3: Be Selective with New Members
Although it’s important to keep things fresh, you also don’t want just anyone in your community. Be selective about who you allow in— after all, it’s your community and you should have a say in who is part of it. This will help ensure that only quality members join, which in turn will maintain the high level of engagement that makes your community great.
Tip #4: Encourage Quality Contributions
To create a truly valuable community, you need to encourage quality contributions from all members—not just the moderators or most active users. The best way to do this is by setting clear guidelines for what kind of content or behavior is expected and then enforcing those guidelines consistently. This will help ensure that everyone feels like they have a stake in the success of the community.
Tip #5: Recognize Your Members
Finally, don’t forget to show your appreciation for the individuals who make up your community! Whether it’s through public recognition, private messages, or special perks and privileges, let your members know that you value their contributions and that they are an essential part of what makes your community great.
Conclusion:
Building a strong community for your website is essential if you want to create a lasting connection with your visitors. By following these tips, you can get your community started off on the right foot and set yourself up for success in the long run. So what are you waiting for? Get out there and start building!
5. Examples of brands with thriving online communities
Rapha
Nike
TBô
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